Website development is basically the activity involved in creating a website for the Internet or an intranet. Basically it involves the process of translating one language to another, typically by using a hypertext editor. It also involves translating text or images to make them readable or searchable by the users of the Internet.
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Once the website development team has completed the website development process, the next step is to start marketing the websites. They can either do this themselves or outsource it to firms who specialize in this area. Many businesses also create their own websites for marketing purposes. The marketing efforts involve Search Engine Optimization, Pay per Click (PPC), and Pay for Inclusion (PAI). It is important for websites to reach their targeted audience and to have a high page rank, which will increase the website’s visibility and improve its search engine placement, which in turn will attract more visitors.